Path Analysis is Useless…Except When It’s Not
“Path Analysis” is a type of analytics report that monitors the page views leading up to and following the view of a specified page. For instance, a path analysis of the main “Products” page on a website might include the three pages leading to it and the 5 pages following it. The report indicates the most frequent paths. Most of the time, I find this to be quite useless, especially when looking at more than 3 pages in a path. Why? The internet is a Continue reading → Continue reading →